Fashion ERP: Multichannel software for all sales channels

Today's fashion retail is a symbiosis of brick-and-mortar and online business. Customers experience the brand across various channels and expect a seamless experience and optimal product availability everywhere. enventa Fashion ERP serves multiple channels simultaneously using a single database; shops, marketplaces, and B2B portals all run on the same product, inventory, and pricing data. Automation is the key: orders, inventory, and status updates are kept in sync across channels without the need for manual reconciliation.

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Connect shops and marketplaces with no programming required

The standard interfaces already included in enventa Fashion ERP demonstrate just how easy the connection process is in practice.

• Standard interfaces for shop systems: OXID, Shopware, and Shopify can be connected without any programming effort, including product, category, and pricing data.
• Marketplace integration via Tradebyte: Amazon, Zalando, Otto, and About You are served fully automatically, right through to shipping as an Amazon Prime Vendor.
• Integration with Fashion.Cloud: Product master data and images can be shared effortlessly with retail partners, eliminating the need for separate data maintenance for each retailer.

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One database for all channels

Every additional channel usually increases the risk of conflicting inventory levels. enventa Fashion ERP keeps product, pricing, and inventory data centralized and pushes it to all connected channels in real time.

A fashion retailer sells the same collection through their own online shop, a marketplace, and their physical store. Previously, the team had to manage inventory in each system individually, which often resulted in items appearing as available on the marketplace even after they had already sold out in the online shop.

With enventa Fashion ERP, the inventory from all three channels is consolidated into one central database . As soon as an item is sold in one channel, the available stock is updated in real time for all other channels, eliminating overselling and the resulting cancellations.

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Efficient logistics as a foundation

An increasing number of channels means an increasing volume of orders. enventa Fashion ERP provides the foundation for this; building on the ERP system, further solutions are available, ranging from the Fashion WMS to fully automated picking via robotic systems.

How returns from various channels flow back into the system is described in the module Returns Management in detail.

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All multichannel interfaces at a glance

1. ‍Shopware: Standard integration for online shops, fully automated with no programming required.‍
2. Fashion.Cloud: Exchange of product master data and images with retail partners.‍
3. Channable: Automated order import from connected marketplaces.‍
4. Tradebyte: Connection to marketplaces such as Amazon, Zalando, Shopify, Otto, and About You, including shipping as a Prime Vendor on Amazon.‍